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Are White Women Naturally More Attractive?


Men worldwide are obsessed with white women. They dominate  media, fashion, and Hollywood. In almost every society throughout the world, throughout history, there has been a preference for females with light skin. A preference for female ‘whiteness’ comes up consistently in the anthropological record, but there had never been an equivalent preference for ‘blackness’ in females.


It’s Not Just Cultural

The other day, I overheard a bunch of social justice idiots complaining about “Eurocentric ideals of beauty”. According to these geniuses, it all came down to a history of white colonialism and media brainwashing.

Sure, sweetheart. And gender is solely a social construct, too, I suppose?

fPUUfIn fairness, I once thought like this. To find a counterexample of preference for light skin, I looked at the  my homeland of Ireland. In Victorian times, white skin was a status symbol. It meant you had enough money that you didn’t have to labor in the sun. Yet in the 20th century, darker skin became a status symbol. It meant you had money to go on summer holidays to Spain or Portugal. And to this day, the young ladies of my country wear so much fake tan they look like oompa loompas.

“Aha!” I thought, “This proves that skin color preference is malleable and shaped by culture.”

However, after travelling to over 90 countries, I  wondered: was the recent tanning endemic in the West the exception rather than the rule? After all, let’s be real. Most girls who tan don’tG2623-328-Lace-font-b-Umbrella-b-font-Lacey-Korean-sun-font-b-umbrella-b-font necessarily want to be black, they just don’t want to be pasty. They want that sun-kissed look—like Spanish girls. That’s still more Eurocentric than Afrocentric.

As a guy who prefers darker women (and I mean proper African dark, not African-American light brown), I’ve always been fascinated by the global phenomenon of “white woman worship”.  All over East and Southeast Asia, women walk around with umbrellas to avoid tanning. In Africa, skin-whitening creams are a billion dollar industry. Then you have the de-facto caste systems in the likes of India and Ethiopia where the whiter class are on the top and darker classes occupy the bottom.

Generally, when you see such a consistent pattern, it’s usually a clue there is something biolSkin-Lightening4ogical going on.

So I decided to do a bit of research.

A Biological Preference

According to Sailor (2005)

“…virtually all cultures express a marked preference for fair female skin, even those with little or no exposure to European imperialism.” Furthermore, “many are indifferent to male pigmentation or even prefer men to be darker”.

So that rules out the colonial theory. Evidence for this comes up again, again, and again. It’s a cold, perhaps uncomfortable truth.

So why light skin? And why only females?

The ideal: Still a more light-skinned than dark-skinned.

The ideal: Still a more light-skinned than dark-skinned.

Sociologist Pierre L. van den Berghe believes lighter skin may be a symbol of fertility, saying,

“Human female skin that is a bit lighter than the local average was a reliable cue of nubility (women’s skin in the environments of evolutionary history tended to darken a bit with age and successive pregnancies).”

Another theory is that lighter skin is actually a feminine trait in the same way as having large breasts or a good hip-to-waist ratio. Interestingly, humans not only display size dimorphism, with males being larger than females, but also skin-tone dimorhopsim, with men being darker than females. Studies also show a link between darker skin and higher testosterone levels.

So, if darker skin is a masculine cue, and lighter skin is a feminine cue, how do you think this might play out regarding sexual selection?

The result is a male preference for light-skinned women.

Interestingly, these masculine/feminine cues are also manifested in the gay community, with bottoms being predominately light-skinned and darker skinned men being tops.

So from these studies it seems, from a biological perspective at least, light-skinned women are perceived as more fertile and more feminine.

Interesting, eh?

Clearly, the preference for light-skinned women is not only due to nurture, but nature as well.

It doesn't work like that.

It doesn’t work like that.

“But wait!” you say, “if darker skin is a masculine cue, why isn’t there a clear female preference for darker men?”

That, my friends, is where the cultural influences win out. While men determine a female’s value almost solely by her sexual attractiveness, women place a far great emphasis on social status. And sadly for some, due to history, skin color and class are closely correlated to the point where a lot of women are negatively prejudice against dark-skinned men. The solution is just to learn game and level the playing field.

As for me, I’m happy you guys are all thirsty for the white chicks. More dark meat for me 🙂

What do you think?

Do you have a preference for a particular race/skin color?

Leave a comment.


70 Responses to Are White Women Naturally More Attractive?

  1. Lika April 22, 2015 at 2:48 pm #

    “And sadly, skin color and class are closely correlated in favor of light-skinned men”

    As a light skinned man, are you masochistic?

    • Mark Zolo April 22, 2015 at 3:21 pm #

      Kind of a loaded question, bro. I meant that with compassion, not snark. I changed the line to make myself clearer: “And sadly, due to history, skin color and class are closely correlated to the point where a lot of women are negatively prejudice against dark-skinned men.”
      Better, I hope.

      • Lika April 22, 2015 at 4:36 pm #

        I understand it’s coming from compassion for non whites but it seems to me that only social justice warriors who think that all cultures are exactly equal deem it sad and unfair that one cultural history is more advanced, glorious or admired than another…

        In 50 years, Korean men will perhaps be on top of the race pole (it’s already the case in Thailand for instance)

        • Lika April 22, 2015 at 4:50 pm #

          And by the way, in many parts of Western Europe, for the last 30 years, a huge amount of white women were positively prejudiced towards blacks and other non whites, due to rap music, salsa music, dancing skills, etc.

          It is starting to change now because of mass immigration, lack of cultural integration, poverty, violence, etc.

      • Starlily April 22, 2015 at 8:29 pm #

        Are you sure that referencing Steve Sailer is appropriate? He is not a scientist and he has a tendency towards being pro-white.

        If men prefer light skinned women that is their preference, but I don’t know about it being biological.

        Also skin bleaching was not a phenomenon in Africa UNTIL the European colonist and Arabs invaded Africa. The same way that straightened hair for Africa was not a phenomenon until European imperialism.

        • Mark Zolo April 22, 2015 at 10:58 pm #

          @Starlily: The skin tone dimorphism theory is pretty compelling.

          • Starlily April 22, 2015 at 11:23 pm #

            Fine, I don’t really care.

      • Starlily April 22, 2015 at 9:04 pm #

        I remember reading that in ancient times, before European imperialism, beauty standards were much more balanced. Sextus Empiricus noted that men at that time had different preference in women, some preferred the blackest women in Ethiopia some preferred Persian, white-looking women. So how could preference for white be biological when there was a time when beauty standards for some were represented by the “blackest women,” in Ethiopia.

        • Mark Zolo April 22, 2015 at 10:56 pm #

          Look at the evidence. The exception doesn’t disprove the rule. I prefer dark women and am an exception myself, but I’m not let my personal opinions get in the way of the facts. Not take it to heart. There are plenty of guys who prefer dark women. Red may be most people’s favorite color, but a lot of people prefer blue.

          • Starlily April 22, 2015 at 11:02 pm #

            With all do respect Mark, I don’t think I agree with the “Evidence,” I think the evidence is biased, still.

            But you’re entitled to your opinion. Would you tell an African woman that you’re attracted to about this “evidence” to her face? I am wondering how she would feel about that. I know, I wouldn’t really be okay with that at all.

          • Starlily April 22, 2015 at 11:06 pm #

            By the way, I do not disagree that most people in the Western world prefer lighter women, I disagree with your reasoning as to WHY most men men in the western world prefer lighter women.

          • Mark Zolo April 23, 2015 at 1:40 pm #

            @Starlily: I think you’re the one who is showing bias because you are dark-skinned. I’m trying NOT to be bias. To attack academics is a typical, critical theory approach. You try to attack those who come up with the theory, but don’t come up with other evidence to the contrary. Understand, these are generalizations, not the case for every guy you meet.

            If you can present evidence that shows that the article is wrong, I will change my opinion. That’s how rational people think.

          • Starlily April 23, 2015 at 5:26 pm #

            I think I gave you evidence already.

            Just the mere fact that Europeans have controlled Africans and dark-skinned people for the last 5-6 centuries and the fact that skin bleaching was not even prevalent in Africa until the colonist arrived, is indicative of the fact that without a doubt, Eurocentrism has tainted the ideals of beauty across the globe.

            It is a little silly to me to say that “white women are naturally more attractive,” because white skin exposed to UV rays, such as the ones that come from the hot African sun, would lead to imbalances in the prevalence of vitamins in the body and that can lead to birth defects, that is why they tell women not to go tanning when they’re pregnant. So in hotter climates, dark skin would have proved to be more beneficial to the survival of the species because the eumelanin would have protected the dark-skinned women from having an imbalance of vitamins, which can lead to birth defects. So the theory doesn’t even make any sense to me, I am sorry I don’t agree.

            I think it all goes back to social conditioning and if you want a expert opinion, here you go, a psychologist, which I do not believe that Steve Sailor, who you referenced, is (according to wikipedia he is a movie critic/journalist, so he is not an expert in the field of biology or psychology or sociology or anything like that).


          • Starlily April 23, 2015 at 5:32 pm #

            Just as in Northern/Western Europe where it would have been beneficial to have lighter skin, so that is what men would have sexually selected for. It just doesn’t make any sense for ALL men to be NATURALLY MORE attracted to pale-skinned. It is relative because I think most people are 1) attracted to their own race (because that is who most people grow up and are familiar with) and after that, I think men in general are attracted to good looking women, with symmetrical faces.

            Anything else to be is socialized.

            In this country, white women are associated with the dominant group (white men) so naturally men would be inclined to date white women because they’re a way to move into “the dominant group.”

          • Starlily April 23, 2015 at 5:33 pm #

            Also Mark, you’re good looking enough that you don’t have to write this kind of stuff. You are not like some of the other men who might write stuff like this, who I think do so to compensate for something.

            Don’t let the racism in America start rubbing off on you.

            Maybe you should take a break for a while from the US. I don’t want you to be in a situation a few years from now where you’re angry and bitter.

            I hope you never go up to one of your african girlfriends with this theory.

          • Starlily April 23, 2015 at 5:38 pm #

            and when I say “good looking enough,” I mean “you’re a handsome guy,” not as in “mediocre,” but “handsome.”

          • Mark Zolo April 23, 2015 at 6:59 pm #

            I had a dark-skinned girlfriend proof it… and yes, she hated it. The facts presented are ugly. I’d have no problem showing an African girlfriend this article, because at the end of the day, if I personally prefer her skin, that’s all she should care about. Anyway, I agree with you that culture probably has more of influence than the biological. As the relatively of that preference, I point to skin-dimorphism once again. Lighter skin is a feminine trait through the races, all things being equal. Feminine cues are attractive to males. I’m trying to keep my personal views out of it. Sexual selection regarding size dimorphism favors taller males. At 5’7, I could bury my head in sand and tell myself that’s not true, but I accept that. I value truth above all else. Thank for your contributions. I’m sure other readers will take them into consideration and hopefully have a more balanced point of view, but I’m still not swayed.

            And yes, American racism does annoy me and I certainly won’t miss it. Perhaps I don’t need to write about this kind of thing, but I find it interesting. And I can’t help but notice that my traffic and comments get better traffic than other articles.

            Ps- Thanks for the compliment.

          • Starlily April 23, 2015 at 7:55 pm #

            You don’t have to be swayed, I just wanted you to know that there are a lot of people who don’t agree with the idea that white women are naturally MORE attractive. I think all women are equally beautiful and people have preferences for various features, but that doesn’t mean one is inherently better than the other.

            Yes, if you post an article about Black women being uglier than other races, you’ll get some good traffic. Yes, the degradation of our bodies is good for hits…the degradation of our bodies is good for gaining money…and good for gaining power. This is the story of our existence here in this part of the world.

            I have just come to accept that in this country and pretty much any where that has been touched by white supremacy, which is pretty much every where…Black women will not be valued.

            People will say a white woman is beautiful because she is white…

            People will say a Black woman is beautiful because she looks to be “white,” even if she’s is the deepest, richest shade of Black she can be…

            No one ever says Angelina Jolie is beautiful because she has stereotypical Black features…no, not ever, but the reverse is said to be

            We will NEVER be given credit where credit is due…

            Abused and used.

            We were brought to the New world as property, not to be lauded for our beauty or sexual attractiveness…yet…sexually used, it seems is something that fits…after all

            when it comes down to it, most of the European blood that runs in African-descened people’s veins… in the New World, is from European men and African women… “sexually integrating,” but again that goes back to using dark-skinned women when it is convenient then abusing when we can no longer be used.

            Abused and used…I don’t know that there’s any place for us. My mere existence as a Black woman…is offensive to people, apparently.


            I’m finished with my posting now.

          • Mark Zolo April 23, 2015 at 8:12 pm #

            “I think all women are equally beautiful.”

            Well that’s just fucking ridiculous. You lost me.

            “My mere existence as a Black woman…is offensive to people, apparently.”

            Another ridiculous statement. You clearly have limiting believes that you need to sort out.
            You can’t choose your genes, but you can choose to be victim. Don’t be victim.

          • Starlily April 23, 2015 at 10:22 pm #

            okay NN.

          • Starlily April 26, 2015 at 3:34 pm #

            Hi Mark,

            I just wanted to follow up now that I’ve cooled down and let you know that you are entitled to your opinion. It is your blog, but I was disappointed in this post, however. Largely because I think it is false and based off of shaky “evidence.”

            I don’t want young black women to stumble across these blogs and truly believe that they are inherently less attractive when it is not true. I had to write something to counter that opinion. It has become trendy in the PUA/ manosphere to degrade women in general, but a special racist emphasis is put on Black women and I think many people are getting fed up with it. There are many ignorant PUAs out there who are also racist, in my opinion. You were one of the few who wasn’t like that.

            I hope you don’t stoop to their level. Also, if I were seeing a guy who wrote such an article,I as an Black female, would seriously reconsider being involved with any one who would pen such an article.

            I wish you knew what it is like growing up in this white supremacist culture and being degraded and made to hate your natural features.

            I wish you knew how it feels to have your features called “nappy,” “big coon lips,” “fat butts,” and then see those same features lauded and praised when they are on non-black women. Full lips were ugly until Angelina showed up, big butts were vulgar until KK/ J.Lo came on the scene. It is sickening.

            The features Bw have always had never get their due credit. Ugly on us, beautiful on other women. Yet, we have been and are always used when it is convenient. As evidenced in our DNA.

            You should watch these if you have the time:

            Dark Girls-

            A girl like me-


            It is such an incredible privilege to have your beauty and image validated on a daily basis, as is the case with white/light women. Black women do not get that.

            We never get to see images like these of us:

        • splooge April 26, 2015 at 5:30 am #


          Ethopian women are the lightest skinned africans around. But to europeans they are dark. Isnt it possible those that married africans had a low status like korean men marrying viet brides? But I think its the tone like you look at brothers and sisters of any race youll see that the sis is usually lighter and that “fairness” for her race makes her look good.

          Like theres a standard for every race on whats light and whats dark. Like a light skin black girl would be a brown color, light skin indian would be like persian, light skin korean would be like an irish lass, etc. Same story with males but vice versa. Like a tanned italian has a more masculine look then a really light black man like Chris Brown or something.

          Its not fair to go race to race. Though if they got the look going on theya re gonna seem more masculine/feminine and more attractive to the opposite sex.

          and for your vitamin D bit, that becomes an argument to choose only celtic girls since theyll be able to absorb the most sunlight then any other race to have a healthy child.

          But dont obssess over what you cant have, cover up what ever weakness you have and max out hour strengths like your big ass 🙂

          • Starlily April 26, 2015 at 3:37 pm #

            No, there are some Ethiopians who are very very dark-skinned. That, I know is a misconception. There are a range of skin types for Ethiopians.

          • Starlily April 26, 2015 at 3:39 pm #

            my “big ass,” wasn’t even considered appealing on me though i’ve always had it, until J.Lo came on the scene. Black women’s beauty is not appreciated…in public.

          • Starlily April 26, 2015 at 6:01 pm #

            no it that’s not it. First, Celtic women are beautiful, but the argument i was making was it varies by climate.

            any way, In hotter climates where the UV rays are strong, men would sexually select for a woman with darker skin because IF a paler skinned woman were in a hotter climate their skin would not be as protected and they would develop an imbalance of vitamins from the hot sun, which is why they tell women not to go tanning when they are pregnant. in cooler climates, dark skin wouldn’t absorb the vitamins from the sun as well, so paler skinned women would have been sexually selected…so it is all relative to climate. Dark skin protects from absorbing too much in hotter climates, pale skin would absorb too much, but not in cooler climates if that makes sense.

          • Mark Zolo April 27, 2015 at 12:41 pm #

            Not a bad theory. If you could back it up with some articles that would be interesting.

          • Mark Zolo April 28, 2015 at 1:15 pm #

            This is an interesting point. I looked it up too… and you’re on to something. Apparently this preference may be overridden in areas of high solar radiation.

        • Weto August 11, 2016 at 1:26 pm #

          I totally agree with all what you’ve said .

          And for white women… if people think they’re naturally more beautiful it is not the reality at all. When you’re used to see one type of beauty on a daily basis, of course you will think that they’re biologically more attractive. The truth is the majority of white women are average, like in any other race. And there aren’t even more beautiful people in their race. Whites are the dominant race, and also western country are richer so they have access to beauty product, good food etc..
          Media really make white people look prettier than they are in reality.
          And that’s kind of ignorant to think it’s biological. If we live in world with Black supremacist standards, the authors would have an entire reversed speech. So yes, this article is biased.

          • Weto August 11, 2016 at 1:27 pm #

            And sorry for my English mistakes btw.

  2. Ttt April 22, 2015 at 2:56 pm #

    Do you prefer darker solely due to appearance or the types of personalities that accompany African women?

    • Mark Zolo April 22, 2015 at 3:19 pm #

      Dat Azzz.

  3. latina lover April 22, 2015 at 3:50 pm #

    But what about the actual trend for the jessica alba-type? ;d

    nomad sorry u have to share with me.

    • Mark Zolo April 22, 2015 at 6:56 pm #

      Jessica Alba may be the ideal shade for many, but she is a lot more light skinned than dark skinned in fairness.

  4. Naa April 22, 2015 at 3:59 pm #

    In answer to your article title, NO. but to add more substance, I think the preference most people have is based what they grew up fantasizing about. And that include TV, porn and movies. So if you always see that, you will see that as ‘beautiful”.

    I’m a black man who likes black women, but I can appreciate other beauty as well. My formative years were spent around black women though so I guess my bias runs that way. And I like dat azzz.

  5. Dave April 22, 2015 at 5:53 pm #

    Light skin is correlated to high intelligence, because both originate in the ancestral environment of the north temperate latitudes. Nothing weeds out the stupid and improvident like a six-month winter with no EBT cards!

    Many IQ-related genes are on the X-chromosome, so they are more fully expressed in men but can only be passed on by women. You do pass your X to daughters, but if they grow up to be entitled femicunts, your X dies with them.

    White men can get pussy just about anywhere in the world, but only a genuine white woman enables a white man to leave a legacy. Many East Asians have fair skin and high IQs, but their genes don’t mix well with ours, cf. Elliot Rodger.

    • Mark Zolo April 22, 2015 at 6:54 pm #

      “Many East Asians have fair skin and high IQs, but their genes don’t mix well with ours.”

      How do they not mix well?

      • Dave April 22, 2015 at 11:28 pm #

        Michael Fay (white father, Chinese mother) — “You mean spray-painting cars and stealing road signs is a serious crime in Singapore?”

        Elliot Rodger (white father, Chinese mother) — “I own a BMW! Why are beautiful women I won’t even say hi to not jumping on my dick?”

        Miriam Weeks (white father, Desi mother) — “I love choking on pornstar cock, it’s so empowering!”

        Two subspecies isolated from each other for millennia evolve different sets of alleles to solve the same problems. Mixing those alleles tends to create an incoherent mess. Please tell us of white/Asian hybrids who made their parents proud. Brandon Lee doesn’t count, he was born into fame.

        • Mark Zolo April 23, 2015 at 1:35 pm #

          @Dave: It would be pretty easy to quote a bunch of white idiots also. You need stats and empirical evidence. You’re coming across as an ignorant racist. “Subspecies” …what the hell is that.

          • Dave April 24, 2015 at 2:37 am #


            I’m a *knowledgeable* racist. Homo sapiens is subject to the same laws of nature as any other species, and one of those laws is that geographic separation causes a gradual decrease in genetic compatibility. Inbreeding depression is a real phenomenon, but so is outbreeding depression. Like mixing English and Metric parts in the same machine.

            Asian girls tickle our fertility instincts by appearing feminine and childlike, but the best partner is one of your own race. Though I’ve had “yellow fever” in the past, the mother of my kids is Russian, and even that might be pushing the envelope.

            And it’s not like we have much room for error here. If our kids have any mental flaws, or IQs under 120, they’ll be unemployable thanks to robots and cheap foreign labor.

      • cereal killer April 25, 2015 at 2:50 pm #

        Well statistics said that sometimes is better for mixed marriage like for example between white guy and black woman 44% less divorces than whitewhite marriage. 🙂 So the theory with “better to not mix” is wrong.
        Also I prefer much more an afro girl than a white women.

        • cereal killer April 25, 2015 at 3:01 pm #

          Also it is normal and healthy for genetics. Blonde girls are attracted more about black hair boys, blonde boys are interested about black hair girls and so and so. You are more appreciated as a white betwwen black peoples, and also like a black women between white population.
          Also the malformation kids appear much more when couple are from pretty similar genetics.
          Finally is about taste, if you chose a girl from Africa or Asia and you are from Europe that’s mean you know what you want, and also you have spinal chord to fight against racism. And also mean creativity and individuality not to be a sheep like many others to live with a girl from your street in your neighborhood all your life.

    • Ali S April 24, 2015 at 6:41 am #

      Plenty of trailer trash are 100% white (and quite proud of it, in fact). What’s your point?

      • Dave April 24, 2015 at 3:13 pm #

        I’ve lived in a trailer park for over three years and haven’t had any problems with my neighbors. The white girls here are unattractive only because of their own poor choices — smoking, tattoos, body fat, ugly hairdos, frumpy clothes, and illegitimate children. If you could legally marry one at age 12, you might be able to mold her into a proper wife.

        What’s wrong with white people being proud of their heritage? A little pride could encourage people to live up to their potential. No one thinks there’s anything wrong with Black pride or Latino pride.

    • splooge April 26, 2015 at 5:45 am #

      dunno about that mate. In the tropics and deserts, everything is out to kill you. From animals thatll eat, gore or poision you in land and water, you also have to deal with the disease and all the natural disasators that commonly occur. Europe had very little of those things comming at them, so they could developed their culture and system. You cant be an idiot living in those areas.
      You really have to be on your game to survive int hose regions, by that logic Inuits in alaska and the sami people of northern scandinavia should be the most advanced people.

  6. Wald April 22, 2015 at 8:45 pm #

    I find a lot of darker skinned women want lighter skinned guys in hope that their children will also be lighter skinned.

    For boys, that means higher social status and for girls it means more fertility cues.


  7. Ali S April 24, 2015 at 6:12 am #

    I don’t think any culture – except maybe Japs and Koreans (interestingly, their preferred female body type is also markedly different from the rest of the world) – favors pasty white skin. I’m a South Asian guy, and as someone from the heartland of skin tone obsession, I can tell you that the ideal female skin tone is somewhere between rosy pink to a healthy tan. I’m pretty sure that goes for the vast majority of the world. It is also why Latinas are considered almost universally attractive – curves, medium skin tone, sharp Caucasian features.

    By the way, colonialism itself has little to do with the white obsession in India (I can’t say much for other places) – even before the Brits, invaders such as Mughals were either Turks, Central Asians or Persians, and their portrayals also showed them as much more fair skinned than the local population. The ruling class just happened to be fairer skinned and over hundreds of generations, it instilled a widespread inferiority complex.

    Good article, by the way. I like it when controversial topics ignite intellectual discussions.

    • Mark Zolo April 25, 2015 at 12:08 pm #

      I agree that tan skin is probably the ideal.

    • splooge April 26, 2015 at 5:37 am #

      Well they are a fair skin people so whats light and dark to them is different to them, so they are pasty to us.
      For indian girls that “rosy pink to tan” is on the Fitzpatrick skin tone scale is basically “medium Caucasian skin” to olive skin tone. To whites olive tone is considered dark skin but to us its light.
      Yes latinas are just taking over like they and slavic girls are taking over Bollywood and some advertising boards in middle east from what Ive heard to the point that local girls have a hard time to get gigs.
      Basically they want to be light skinned for their race but I guess when you got many foreign competitors suddenly you wanna beat them at their strengths instead of maxing out your own awesome sterotypes.

  8. Da Monzon April 25, 2015 at 9:59 am #

    Black women tend to have higher levels of estrogen than white women:

    Biologically higher estrogen would suggest higher fertility and therefore desirability. There is no reason that cultural notions of femininity, however, would match biological fact. Fatter women may have more estrogen than thinner women, but in contemporary western culture the skinny ones are considered more feminine. In fact, there is a minimum body fat percentage needed to conceive, and I would wager many fashion models are well below this percentage. Culture doesn’t necessarily match up with the biology.

    Ideas of beauty have changed over the century. Look at paintings of nudes from the European Renaissance. The women all tend to be fat with small boobs- that was the epitome of feminine beauty. Today female celebrities are considered attractive if they’re skinny with large boobs. To look at another culture, unibrows on women were considered sexy by Persians and central Asians. Tajik and Uzbek women still fill in their eyebrows with makeup to get that coveted monobrow look. This seems to go against the biological fact that women tend to be less hairy than men. Yet this idea that feminine beauty=heavier eyebrows is quite common amongst the cultures influenced by ancient Persia.

    When people of the past looked for their mates, I believe physical attraction was a smaller factor in their decision than gaining economic or political advantage. If you were a farmer in 19th century China, your parents would want to marry you to a girl who came with a nice dowry, and whose parents owned a lot of land. Wanting to increase your status and marry into the elite may explain how light skin came to be seen as attractive. In Europe, North Africa, the middle east, and most of Asia, elite families would keep their daughters indoors while poorer families would put their daughters out to work in the fields. The girls from poorer families were tanner, and probably thinner, while the wealthier girls were paler and plumper. This is no longer the case, as contemporary westerners think a lean person with a tan is healthier, and therefore more desirable, than a person who is fat and pale who they figure must be a couch potato.

    Amongst African cultures, the Yoruba considered very black skin more aesthetically pleasing for both men and women. Cultures like the Hausa, who were Muslims and culturally similar to north Africans and middle easterners, considered light skin more attractive.

    Ps Some studies may suggest that black men have higher levels of estrogen than white men:

    • Mark Zolo April 25, 2015 at 12:07 pm #


    • splooge April 26, 2015 at 5:04 am #

      its worth noting that african americans have a higher obeisty rate then white americans, so that belly fat jacks up your estrogen production

  9. splooge April 26, 2015 at 5:02 am #

    Good read.
    Tall,dark and handsome for the fairer sex.
    Well this lighter skin is likable due to it having a certain “glow” if it makes sense. Like we all tan but that pale hue of each skin tone just has a bright look to it. Also read that light skin can absorb more vitamin D which is necessary for women to absorb from the sun during pregnancy for a healthy child, so its suppose to be instinctual for men to like fair skin for their race.

    Also saw this other experiment but cant find it where they made 2 identical adrogneous faces one lighter then the other and told people they were brother and sister and people all guessed the lighter one was the sister and the darker one as the brother.

    Also to throw out the skin lighting thing in India, for females they want to be light as possible, but guys typically they didnt care until the metrosexual thing came but they lighten up to the olive tone complexion like Italians and Spaniards which europeans call dark, but to indians they are “gore”(fair), but they do not want to be”udjarr”(pale) like a ginger.

    Also just remembered on the radio the beat 94.5fm years ago they read out a survey that women during ovulation preferred strong,hairy ,handsome ,dark skinned men. Kid Carson kinda made a fun big deal out of it because hes pale.

    Think this whole tan fad is just like the pixie cut, girls just run with any trend that comes up. First time in human history that tanned or darken skin tone is being popularized.

    check it out the troupes

  10. Alibomaye April 26, 2015 at 8:23 pm #

    So black girls give you massive boners like any mans dream girl archetype would?

    For me its milky white skinned redheads that make me pop a raging boner.

  11. geowulf April 27, 2015 at 3:01 pm #

    “Human female skin that is a bit lighter than the local average was a reliable cue of nubility (women’s skin in the environments of evolutionary history tended to darken a bit with age and successive pregnancies).”

    This is no ‘evidence’ at all. The color differnece would be too minimal and the effect also. And if white is a female tarit, can you explain why?

    I think it is more a social construction (white = rich ,educated, black = more likely to be poor), beauty ideals created by mass media and a personal aestetic preference.

  12. geowulf April 27, 2015 at 3:02 pm #

    “Human female skin that is a bit lighter than the local average was a reliable cue of nubility (women’s skin in the environments of evolutionary history tended to darken a bit with age and successive pregnancies).”

    This is no ‘evidence’ at all. The color differnece would be too minimal and the effect also. And if white is a female trait, can you explain why?

    I think it is more a social construction (white = rich ,educated, black = more likely to be poor), beauty ideals created by mass media and a personal aestetic preference.

  13. Haben April 28, 2015 at 2:38 am #

    I’m a 2nd generation Ethiopian-Canadian and I have a strong preference for native Ethiopian women (who have not been westernized). However, you are correct NN, the Ethiopian society at large favors women with light skin features and a caste system is still evident. There is also tribalism at play in Ethiopia. The politically and socially dominant Amhara and Tigray tribes in the north of Ethiopia, collectively known as the Habesha people, are recognized across the globe for their beautiful women who possess the sought after light skin features. This is in contrast to other tribes based in the south of Ethiopia such as the Oromo who have more negroid features and dark skin characteristics. As Starlily stated earlier, Ethiopian women, regardless of socioeconomic background or ethnic group, come in many shades from very dark to very light. Personally, I find the majority of Ethiopian women to be quite feminine and easygoing so it doesn’t make sense for me to disqualify an Ethiopian girl solely on the basis of her dark skin if I enjoy her company. In most cases they (darker Ethiopian girls) are generally aware of their perceived disadvantage and sometimes will try to make that up by further working on developing a better personality or some other desired attribute. I admire that you value truth above all else, this leads to a healthy dialogue free of political correctness.

    • Mark Zolo April 28, 2015 at 4:19 am #

      Thank you Haben. Truth is my highest ideal. And I agree. Ethiopian women are gorgeous…especially the northern tribes.

  14. David Paye April 29, 2015 at 7:10 pm #

    As a white guy a white woman would have to be exceptional to get me interested sexually as when naked in bed they look like an earthworm pulled fresh from the garden!
    Central Asian woman have floated my boat for the last 19 years, that’s why I now live most of the year in Mongolia.

  15. Brianmark April 30, 2015 at 3:26 am #

    I never knew about the biological basis for preference for light skin in women but I would agree. The pictures of beauty in ancient Egypt depicted white women and darker men. In ancient India the female gods are light skinned too. This is hardly just a phenomenon of colonialism.

  16. Da Monzon April 30, 2015 at 10:00 pm #

    I think that trying to find a biological basis for what people find attractive is not going to yield any consistency. For instance, all those tests where they ask you to judge between masculine and feminine faces only give you the results you’d expect in the post-industrial world.
    People in less developed, rural areas are less likely to say that a more masculine face makes them believe a person is more aggressive or say a more feminine face is necessarily more attractive. I think the search for a mate has become much more competitive in westernized countries and we’re more trained to look for particular features, but this is not a feature of hunter-gatherer societies and is unlikely that it was important in the evolution of our ancient hunter-gatherer ancestors.

    Interesting detail in that last study is how they categorize masculine and feminine features. Masculine features are defined as “smaller eyes, thin lips and sharp jaws”- to me that reads ‘white’ and certainly those features can be found in leading men like Bruce Willis or Clint Eastwood. They define feminine features as “round faces, fuller lips and larger eyes”— to me that definitely reads ‘black.’ and not only black, neotenous.

    There is a theory that human beings have more pedomorphic, or neotenous features in comparison to other apes, and that this has been both sexually selected and is why human beings are different from those other species. Basically men have preferred to mate with women with younger, more childlike facial features. You can read about it here: One of the claims is that Asians are more neotenous than whites because of things like, “broader skull, broader face, flat roof of the nose, inner eye fold, more protuberant eyes, lack of brow ridges, greater delicacy of bones,” and so on. He also says blacks are more neotenous as well: “neotenous structural traits in which…Negroids [generally] differ from Caucasoids… flattish nose, flat root of the nose, narrower ears, narrower joints, frontal skull eminences, later closure of premaxillary sutures, less hairy, longer eyelashes, [and] cruciform pattern of second and third molars.”

    It seems to make sense, but this theory seems to fall apart when you consider that in contemporary Asian cultures, their neotenous features are considered unattractive. Women in South Korea undergo plastic surgery to give their flat-bridged noses a higher bridge, to make their wide faces more narrow and slim, and to get rid of the epicanthic folds in their eyes. Many Africans also dislike a nose that is too flat, preferring one with a higher bridge. A higher-bridged nose is more of an adult trait, most babies have flatter noses, but the high-bridged nose seems to be found more attractive these days. Certain neotenic features have never really been found attractive, like shorter legs. Perhaps certain neotenic traits just have been selected for more than others?

    Also, compare these two pics: versus . Both of the pictures are perfectly symmetrical, but I’d wager most people would prefer the second over the first. One can argue that the first face is rounder and more neotenous in some respects, but that doesn’t make the woman more attractive. The second woman has darker skin and eyes and a larger chin, but those traits don’t seem to make her less attractive (she does have fuller lips, which are considered neotenous).

    I don’t really think you can isolate a particular trait and link it to people looking for mates who have greater genetic fitness or reproductive health. I think past and modern preferences for light skin reflect the views of the elites. In the early 20th century, the elites seemed to have changed their preferences because wealth became linked with having greater time to partake in leisure and fitness. Being lean and tan suggested that you went to the beach often and had a gym membership.

    I also think one of the reasons you don’t see as many very dark skinned women in mainstream Hollywood could have to do with the fact that you need different camera lighting for dark skin as opposed to light skin. I remember watching the world cup and in the beginning of the games they would show the African teams but the lighting was so poor you could barely see their faces or make out their facial features. Also Hollywood makeup artists probably have no idea what to do with dark skin, there are whole new products that are needed for darker colors. You’re more likely to see darker skinned women in a Tyler Perry movie or other black production where they know how to deal with the specific things you have to do with camera light and makeup. Also, with black women specifically the extremely curly texture of their hair means a whole host of unfamiliar hairstyles that mainstream Hollywood might find alien or difficult to appreciate. The extreme curliness often means the hair is shorter unless it’s straightened out (think of how a telephone cord gets longer when you straighten it) but straightening also damages the hair and will in the long run reduce length.

  17. Just Saying May 3, 2015 at 11:20 am #

    Interesting article, and I have one comment, while white women tend to be more attractive to look at, they fail in the delivery on the promise. Now as an entertainer I have my pick of women every weekend, and I tend to prefer white women, as I’m going to pop a load inside of her and move on. White women are great for that – they really don’t care about you, anymore than you do about them, so they are great for ONS’s and slam-bam-thank-you-ma’am, but not much else – and by the time they are 30 they are looking 50, where as Asian women of 40 still look 20…

    Now I’ve been to a LOT of European and Asian countries, and while Russian women tend to be MUCH more attractive then American women – they are also just as cold, and calculating. So when the time comes for me to “settle” down, I’ll probably take up with a couple of Asian women – not only due to the fact that they tend to accept that a man will have more than one woman for his needs, but also because they are just nicer.

    That won’t stop me from f**king white women, as I enjoy using them, but at the end of the day, I like a woman that enjoys being with me, and will make my life easier.

  18. Jesse Charger May 3, 2015 at 3:23 pm #

    Good analysis of the issue Mark

  19. Starlily May 30, 2015 at 11:12 am #

    Zazza, fair, pompous-breasted perfect queen

    A marevelous glory of black flesh thou wert

    Vast sdainful seas now oscillate between

    Our early loves; although by age unhurt

    Time-scorning, still my faithful mind alert

    Recalls the splendors of they regal mien

    Thy supple body, perfumes, hot, ungirt

    Reposing, hamac-lulled, slave-fanned, inert

    Where towering high above palmettos green

    Shaded thy nubile form from sun-thrusts keen

    Can I forget they velvet-ebon skin

    Thy torso, grace flexible and thine eyes

    Mirage of sultry prisons ,flashing in

    And out, like fulgurous lightning through dark skies?

    That face, like Greece’s Phryne’s, praise defines;

    For thou wert grandly black! and must be kin

    To Night, whose spirit robed thee in its dyes

    Ah! I adore sweets of things that were,

    The red lust-loves, the deep black loves of Dream,

    The music of thy fire-throat’s Afric’s purr,

    Beyond the tropic’s felt

    The blazing sun that gilds the zone

    Waits but the triumph of thy throne

    Quite round the burning belt

    -Francis Saltus Saltus

    Thought I’d share.

  20. Azania July 1, 2015 at 9:20 am #

    Hi NN

    I am actually pissed of at the fact that I’m only seeing your blog now. I could have done with some of your advice on my travels. I’m South African guy, black, muslim etc but my thinking is more like u than you can imagine.

    I’m ashamed to admit that you have ‘explored’ the African female body. Other than S.African the only other African lady I’ve been with is from Swaziland & oh…I’ve been with a few Somalis & that was in England, never really ‘explored’ the continent that way.

    In my life I’ve been with a variety of Europeans from English to Dutch, Swedes, Irish (believe it not) but I’ve found the Polish & Ukrainians the sexiest. I guess I’ve had better luck with them, as an exchange student I would be only black guy in their cities. Even been lucky with a few East Asians, Thais, Vietnamese etc but their lack of booty was disappointing. And Brazilians were the most entertaining @ a cost though. None of them spoke English & neither did I speak a single Portuguese.

    Back to the subject…I’ve always had a sexual fascination with the black diaspora (British, Americans, Caribbeans) but wherever I’ve met them there was always a sexier African. Continental African women are sexier & more feminine than our sisters in the diaspora.

    Thanks for the info, some of us appreciate it. And…I see you enjoyed Cape Town, do ‘explore’ other S African cities (Port Elizabeth, East London & even Jo’burg), you won’t be disappointed but just bear in mind you will be competing with us.


    • Ejo May 13, 2016 at 8:22 pm #

      Good point, I’m Carribean myself, and our women can be very tough..
      I think it’s the tough upbringing the black diaspora in the Americas has gone through and still go through.
      Continental African women may tend to be more feminine, because they’re genuine and not tainted by their (foreign) environment.

  21. Stephen Patrick June 12, 2016 at 7:58 pm #

    I’ve been dating black African, Caribbean, African American women for the past 17 years.
    At one stage about 12 years ago I was dating a European lady (half Portuguese/German) and I noticed that I needed to get help from Viagra thinking I was going down the PD road.

    However, I’m 53 yrs old and funny enough I never have to use Viagra when I’m having sex with black African women. 2 main reasons, the skin colour and their curvy figures. This is what works for me plain and simple.

    There is no straight forward answer as to what skin colour is the most beautiful for the best attractive woman, its what is the most desirable to the individual.


  22. Doug June 23, 2016 at 7:11 pm #

    White women are the most overrated women on the planet. Some are ok but really thin lips and flat behinds are a near deal breaker. White men lust after non white women while simultaneously downgrading their phenotype to assuage their false notions of white supremacy. Deep down they know their women aint all that, but hell if you can cause the women you really want to feel bad about themselves they are much easier to bed. White worship game isn’t “game” at all.

  23. anon March 26, 2017 at 12:28 pm #

    Ugh! I hate being a light skinned mixed person! I just hate being a part of this stigma

    • Deanna September 25, 2017 at 2:05 am #

      I just identify as white. I’m pretty pale, not super pale, but my dad is actually mixed race, half black half white and my mother is fully white phenotypically but she may have some other admixture in her as well going way back. I look mainly white so I just identify as caucasian but I’m probably 20% black…
      I have very curly dark blonde hair, green eyes but my nose is kinda flattish. : P


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